The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Jun. 22, 2021
Filed:
Sep. 30, 2014
Wal-mart Stores, Inc., Bentonville, AR (US);
Wei Shen, Danville, CA (US);
Chris Undernehr, Bentonville, AR (US);
Ioannis Pavlidis, Boulder, CO (US);
Zoheb Vacheri, Sunnyvale, CA (US);
Ronald G. Benson, San Francisco, CA (US);
WALMART APOLLO, LLC, Bentonville, AR (US);
Abstract
The present disclosure extends to methods, systems, and computer program products for identity mapping between commerce customers and social media users. Aspects of the invention use inferred attributes and activity correlations from both commerce data and social media data to map identities. In one aspect, activity correlations are calculated between a commerce customer account and each of the one or more candidate social media user accounts. For each of the one or more candidate social media user accounts, a probability that the commerce customer account and the social media user account map to the same identity is calculated. In another aspect, the accuracy of a mapping between a commerce customer account and a social media user is evaluated using additional social media data.