System and method for managing interaction between commercial and intermediary users

Abstract

A method, system, and computer program product allow employee agents of an employer company to selectively communicate with potential customers to share content regarding various products and services offered by the employer company. In one aspect, a plurality of product records and a plurality of intermediary user records, storing information about the products/services offered by the company and the employee agents of the company, respectively, are stored on a data storage module. To send message to recipients, an employee agent may select one or more products, one or more recipients, and send messages having information about the selected products to the selected recipients. The employer company may retrieve tracking information regarding these sent messages via a message tracking module. The system may also include a message sending module that may intelligently send messages to requested recipients and a message processing module to track interactions of the recipients with the messages.