The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Jun. 22, 2021
Filed:
Mar. 12, 2018
Inmar Clearing, Inc., Winston-Salem, NC (US);
Brent Snyder, Rogers, AR (US);
Irving Turner, Bentonville, AR (US);
INMAR CLEARING, INC., Winston-Salem, NC (US);
Abstract
A content influencer scoring system may include influencer computers each associated with a respective content influencer having influencer historical performance data and legacy influencer content associated therewith. A remote server may obtain advertisement campaign data associated with an advertisement campaign and parse the advertisement campaign data for advertisement keywords. The remote server may match content influencers to the advertisement campaign data based on the advertisement keywords and, for each content influencer, generate an advertisement campaign score. The score may be generated by determining whether the content influencer is suitable for the advertisement campaign based upon a term frequency of the advertisement keywords for each document from the legacy influencer content, and frequency of the advertisement keywords across the documents, and when suitable, determining whether the advertisement campaign score based upon the historical performance data to generate the advertisement campaign score.