The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Jun. 22, 2021
Filed:
Nov. 15, 2017
Target Brands, Inc., Minneapolis, MN (US);
Shalin S. Shah, Sunnyvale, CA (US);
Nicholas Scott Eggert, Inver Grove Heights, MN (US);
Ramasubbu Venkatesh, San Jose, CA (US);
TARGET BRANDS, INC., Minneapolis, MN (US);
Abstract
Methods and systems for attributing browsing activity from two or more different network-connected devices to a single user are disclosed. In one aspect, cookies generated by the browsing activity of different unidentified devices at a website are received. A random forest classifier trained on probabilities output from a Gaussian mixture model is applied to the unidentified cookies to determine a probability that two different cookies were generated by the same user. In some embodiments, personalized content is then delivered to the user based on the characteristics of the paired cookies.