The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Jun. 08, 2021
Filed:
Sep. 20, 2019
Wp Company Llc, Washington, DC (US);
Jeffrey Mark Turner, Arlington, VA (US);
Amanda Hicks, Washington, DC (US);
Matthew Philip Lemieux, Vienna, VA (US);
Hongliang Eric Lin, Flushing, NY (US);
Aram Jason Zucker-Scharff, Long Island City, NY (US);
Christian Derrick Walls, Fairfax, VA (US);
Brittany Pableo, Washington, DC (US);
WP COMPANY LLC, Washington, DC (US);
Abstract
Techniques for dynamic digital advertising are disclosed. In one particular embodiment, the techniques may be realized as a dynamic advertising method comprising: receiving, by a computer processor associated with a dynamic advertising device, from a client device, first advertising content information including timepoint data for a playback event associated with first advertising content of a first advertising slot on a webpage; configuring, by the computer processor, a recall request for the first advertising content, the recall request including identification data associated with the first advertising content and specifying a timepoint obtained from the timepoint data; receiving, by the computer processor, from the client device, first advertising content resume request; and requesting, by the computer processor, for the client device, using the recall request, timepoint-configured first advertising content having a playback start time equal to the timepoint.