The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Jun. 08, 2021
Filed:
Oct. 31, 2016
Emc Ip Holding Company Llc, Hopkinton, MA (US);
Adriana Bechara Prado, Rio de Janiero, BR;
Victor Bursztyn, Rio de Janeiro, BR;
Jonas F. Dias, Rio de Janeiro, BR;
André de Almeida Maximo, Rio de Janeiro, BR;
Angelo E. M. Ciarlini, Rio de Janeiro, BR;
EMC IP Holding Company LLC, Hopkinton, MA (US);
Abstract
Product planning techniques are provided that recommend compositions of product features for weighted heterogeneous consumer segments using regression trees. An exemplary method comprises obtaining historical consumer data comprising product preferences for existing product items for multiple consumer segments; obtaining product features indicating characteristics for each existing product item; prioritizing the consumer segments by obtaining a weight indicating an interest in each consumer segment; computing a total performance metric, for each product item, by calculating a dot product between the consumer segment weights and respective preferences of the consumer segments regarding a given product item; obtaining a regression tree from the existing product items to predict the total performance metric in terms of corresponding product features; and selecting a combination of the product features to be used in future product items based on identified paths in the regression tree.