The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Jun. 08, 2021
Filed:
Jan. 29, 2015
Applicant:
Yahoo Holdings, Inc., Sunnyvale, CA (US);
Inventors:
Gian-Paolo Musumeci, Berkeley, CA (US);
Sharon Paisner, Berkeley, CA (US);
Dylan Sather, San Francisco, CA (US);
Assignee:
Verizon Media Inc., New York, NY (US);
Attorney:
Primary Examiner:
Assistant Examiner:
Int. Cl.
CPC ...
G06Q 30/02 (2012.01); H04N 21/442 (2011.01); H04N 21/81 (2011.01); H04N 21/258 (2011.01); H04N 21/24 (2011.01);
U.S. Cl.
CPC ...
G06Q 30/0242 (2013.01); G06Q 30/0264 (2013.01); G06Q 30/0275 (2013.01); H04N 21/2408 (2013.01); H04N 21/25891 (2013.01); H04N 21/44218 (2013.01); H04N 21/812 (2013.01);
Abstract
Whether video advertisements are being delivered to a human user or a machine is determined passively, i.e., without having the user to perform any explicit actions. Based on the time and frequency of ad requests generated from a user device, a daily schedule is estimated for the user. The estimated daily schedule is compared with a daily schedule pattern to determine whether the user is a human user or not.