The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Jun. 08, 2021
Filed:
Jan. 31, 2019
Walmart Apollo, Llc, Bentonville, AR (US);
Abhimanyu Mitra, San Jose, CA (US);
Kannan Achan, Saratoga, CA (US);
Afroza Ali, Los Altos, CA (US);
Omkar Deshpande, Saratoga, CA (US);
Abhay Kashyap, San Francisco, CA (US);
WALMART APOLLO, LLC, Bentonville, AR (US);
Abstract
A method including displaying content elements on one or more websites to users. The classification of the users into segments can be based on each impression of content elements being displayed on the one or more websites to a user of the users, tracking impression response data comprising (a) a response of the user to the content element of the content elements displayed on the one or more websites, and (b) one or more segments of the segments in which the user is classified. The method can also include receiving a request from a first user. The method can also include generating a mixture distribution for the first segment for the first content element based on the impression response data for the first segment and generating the webpage to comprise the selected content element. Other embodiments are disclosed.