The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.

The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.

Date of Patent:
Jun. 08, 2021

Filed:

May. 02, 2019
Applicant:

Gumgum, Inc., Santa Monica, CA (US);

Inventors:

Ken Weiner, Los Angeles, CA (US);

Anthony Bruscantini, Los Angeles, CA (US);

Assignee:

GumGum, Inc., Santa Monica, CA (US);

Attorney:
Primary Examiner:
Int. Cl.
CPC ...
G06F 3/0485 (2013.01); G06Q 30/02 (2012.01); G06F 40/14 (2020.01);
U.S. Cl.
CPC ...
G06F 3/0485 (2013.01); G06F 40/14 (2020.01); G06Q 30/0277 (2013.01);
Abstract

Systems and methods are provided for delayed display of supplemental content in association with an underlying page image or other portion of a page. An initial portion of a page may be displayed and associated code may be executed. The code may cause a computing system to perform operations including determining that at least a predetermined minimum percentage of a certain image or other specific portion within the page is visible during display of the page, tracking an amount of time that the minimum percentage of the page image or other content portion remains visible during user interaction with the page, then causing display of overlay content over a portion of the particular image or other portion of the page based on a determination that the amount of time that the minimum percentage of the image or content portion has remained visible exceeds a threshold.


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