The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.

The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.

Date of Patent:
Jun. 01, 2021

Filed:

Apr. 06, 2018
Applicant:

Adobe Inc., San Jose, GA (US);

Inventors:

Atanu R. Sinha, Bangalore, IN;

Deepali Jain, Karnataka, IN;

Nikhil Sheoran, Chandigarh, IN;

Deepali Gupta, New Delhi, IN;

Sopan Khosla, Karnataka, IN;

Assignee:

ADOBE INC., San Jose, CA (US);

Attorney:
Primary Examiner:
Assistant Examiner:
Int. Cl.
CPC ...
G06N 7/00 (2006.01); G06N 20/00 (2019.01); G06K 9/62 (2006.01); G06F 17/11 (2006.01);
U.S. Cl.
CPC ...
G06N 7/005 (2013.01); G06F 17/11 (2013.01); G06K 9/6218 (2013.01); G06K 9/6257 (2013.01); G06N 20/00 (2019.01);
Abstract

In some embodiments, a computing system computes, with a state prediction model, probabilities of transitioning from a click state represented by interaction data to various predicted next states. The computing system computes an interface experience metric for the click with an experience valuation model. To do so, the computing system identifies base values for the click state and the predicted next states. The computing system computes value differentials for between the click state's base value and each predicted next state's base value. Value differentials indicate qualities of interface experience. The computing system determines the interface experience metric from a summation that includes the current click state's base value and the value differentials weighted with the predicted next states' probabilities. The computing system transmits the interface experience metric to an online platform, which can cause interface elements of the online platform to be modified based on the interface experience metric.


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