The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.

The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.

Date of Patent:
May. 25, 2021

Filed:

Feb. 26, 2020
Applicant:

Verizon Patent and Licensing Inc., Washington, DC (US);

Inventors:

Marcelo D. Lechner, Burlington, MA (US);

Glenn Altchek, Lawrenceville, NJ (US);

Aakash Chokshi, New York, NY (US);

Srinivas Anumala, Irving, TX (US);

Assignee:

Verizon Patent and Licensing Inc., Basking Ridge, NJ (US);

Attorney:
Primary Examiner:
Int. Cl.
CPC ...
H04N 21/234 (2011.01); H04N 21/61 (2011.01); H04N 21/258 (2011.01); H04N 21/81 (2011.01);
U.S. Cl.
CPC ...
H04N 21/23424 (2013.01); H04N 21/25883 (2013.01); H04N 21/6112 (2013.01); H04N 21/812 (2013.01);
Abstract

Devices, methods, and storage media provide for identifying, by an ad insertion device, at least one prospect for inserting a selected ad via a set of hidden channels during a target programming timeslot based on ad schedules for a plurality of networks; determining based on hidden channel usage data for a programming timeslot corresponding to the target programming timeslot, that a likelihood of availability of at least one hidden channel of the set of hidden channels during the target programming timeslot exceeds a first threshold level; and sending an instruction to an interface device to insert the selected ad via the at least one hidden channel during the target programming timeslot.


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