The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
May. 25, 2021
Filed:
Nov. 16, 2018
International Business Machines Corporation, Armonk, NY (US);
Yuk L. Chan, Rochester, NY (US);
Heidi Lagares-Greenblatt, Jefferson Hills, PA (US);
Jenny S. Li, Cary, NC (US);
Deepti M. Naphade, Cupertino, CA (US);
Xinlin Wang, Irvine, CA (US);
INTERNATIONAL BUSINESS MACHINES CORPORATION, Armonk, NY (US);
Abstract
Provided are embodiments including a method, system, and computer program product for identifying how to deliver advertisements to a user based on the user sentiment and learned behavior. The embodiments provide for collecting information on the sentiment of a user, monitoring user interactions based at least in part on the collected emotional information on the sentiment of the user, and determining a pattern of user interactions with one or more applications of a user device based on the sentiment information. The embodiments also provide for determining a pattern of user responses to an advertisement based on the sentiment information, and generating a profile based at least in part on the pattern of user interactions and the pattern of user responses.