The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
May. 25, 2021
Filed:
Aug. 09, 2019
At&t Intellectual Property I, L.p., Atlanta, GA (US);
At&t Global Network Services Slovakia, S.r.o., Bratislava, SK;
Craig Klein, San Antonio, TX (US);
Joseph Sineath, Jacksonville, FL (US);
Barton K. Hawkins, San Antonio, TX (US);
Filip Benuska, Rovinka, SK;
Gregory Harp, Allen, TX (US);
AT&T Intellectual Property I, L.P., Atlanta, GA (US);
AT&T Global Network Services Slovakia, s.r.o., Bratislava, SK;
Abstract
Aspects of the subject disclosure may include, for example, a method in which a processing system obtains data regarding location and trajectory of a prospective advertising viewer, and monitoring the activity and physical environment of the viewer. The method also includes predicting a future condition of the viewer, and predicting a time, location and duration of an exposure of the viewer to an advertising display, in order to define an advertising placement window. The method also includes predicting a level of viewer attention to the advertising display while within the placement window. The method further includes predicting an effectiveness of advertising content exposure to the viewer, based on the advertising content and the predicted attention level; offering an ad placement in the advertising placement window to an advertising entity; and placing an advertisement provided by the advertising entity in accordance with the advertising placement window. Other embodiments are disclosed.