Image encoding apparatus and method for controlling the same

Abstract

The invention generates encoded data in which image quality degradation of regions of the frame of interest that have not been encoded is suppressed. For this, an apparatus comprises a quantizing unit which quantizes image data of a frame in accordance with a quantization parameter, every predetermined block set in advance, an encoding unit which encodes quantized data, a quantization control unit which controls the quantization parameter such that a code amount approaches a target code amount, and a scene change detecting unit which detects a scene change. The quantization control unit has at least two control methods, applies a first quantization control method when starting encoding of a frame, and, in a case where the scene change detecting unit detects a scene change, switches to a second quantization control method from the first quantization control method.