The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
May. 11, 2021
Filed:
Jan. 25, 2019
Facebook, Inc., Menlo Park, CA (US);
Han Chen, London, GB;
Suchada Sutasirisap, Redwood City, CA (US);
Shiyang Liu, Fremont, CA (US);
Erheng Zhong, Fremont, CA (US);
Hao Wang, London, GB;
Lingyuan Ke, Foster City, CA (US);
Danlu Huang, Menlo Park, CA (US);
Ken Cheng, Menlo Park, CA (US);
Yan Yang, Mountain View, CA (US);
Albert Boeing Chen, Menlo Park, CA (US);
Shen Wang, San Jose, CA (US);
Facebook, Inc., Menlo Park, CA (US);
Abstract
An online system receives information describing a collection of objects associated with a third-party system and an objective associated with each object. Upon receiving a request to present content associated with the third-party system to a user of the online system, the online system determines one or more groups in which each object is included based on a condition satisfied by objects included in each group. For each of multiple formats that may be used to present each group of objects, the online system computes a format score indicating a predicted likelihood that the user will perform a set of actions corresponding to a set of objectives associated with the group if the format is used. The online system selects a format for presenting each group of objects based on the format scores and/or a set of format selection rules and generates the user interface using the selected format(s).