The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
May. 11, 2021
Filed:
Jun. 28, 2019
Microsoft Technology Licensing, Llc, Redmond, WA (US);
Alagu Sanjana Haribhaskaran, Redmond, WA (US);
Shahriar Shariat Talkhoonche, Redmond, WA (US);
Zhen Wang, Sunnyvale, CA (US);
Yanbo Ma, San Jose, CA (US);
Microsoft Technology Licensing, LLC, Redmond, WA (US);
Abstract
Techniques for predicting an offsite entity interaction rate are provided. One approach involves using a first machine-learned model that includes a first plurality of features that correspond to entity and campaign attributes. The approach also involves training a second machine-learned model that includes a second plurality of features that includes a particular feature corresponding to predicted entity interaction rates. Thus, output of the first machine-learned model is input to the second machine-learned model. The second machine-learned model includes multiple weights that include a particular weight for the particular feature. A content request is received and a set of campaigns is identified based on an entity identifier associated with the content request. Scores are generated based on the first and second machine-learned models. Based on the scores, a campaign is selected and campaign data associated with the campaign is transmitted over a computer network.