The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
May. 11, 2021
Filed:
Mar. 19, 2018
Grubhub Holdings Inc., Chicago, IL (US);
Benjamin M. Bartholomew, Jersey City, NJ (US);
Grubhub Holdings, Inc., Chicago, IL (US);
Abstract
Techniques related to real-time distribution and adjustment of content placement are disclosed. A database stores score values respectively corresponding to content items. Computing device(s) are coupled to the database and to digital data storage device(s) storing instructions that cause the computing device(s) to perform a method for adjusting, at runtime, visibility of a particular content item. The method comprises computing a random value for the particular content item based on an identifier for a communication session between the computing device(s) and a client device. The method further comprises generating an adjusted score value for the particular content item based on combining the random value with a particular score value corresponding to the particular content item. Still further, the method comprises sending, to the client device via the communication session, the content items including the particular content item, which is sorted among the content items according to the adjusted score value.