The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Apr. 27, 2021
Filed:
Jan. 28, 2019
Applicant:
Google Llc, Mountain View, CA (US);
Inventors:
Jeffrey Adgate Dean, Palo Alto, CA (US);
Georges Harik, Palo Alto, CA (US);
Paul Buchheit, Los Altos, CA (US);
Assignee:
Google LLC, Mountain View, CA (US);
Attorney:
Primary Examiner:
Int. Cl.
CPC ...
G06Q 30/02 (2012.01); G06F 16/35 (2019.01); G06F 16/951 (2019.01);
U.S. Cl.
CPC ...
G06Q 30/0256 (2013.01); G06F 16/35 (2019.01); G06F 16/951 (2019.01); G06Q 30/02 (2013.01); G06Q 30/0242 (2013.01); G06Q 30/0251 (2013.01); G06Q 30/0263 (2013.01); Y10S 707/944 (2013.01);
Abstract
The relevance of advertisements to a user's interests is improved. In one implementation, the content of a web page is analyzed to determine a list of one or more topics associated with that web page. An advertisement is considered to be relevant to that web page if it is associated with keywords belonging to the list of one or more topics. One or more of these relevant advertisements may be provided for rendering in conjunction with the web page or related web pages.