Writing personalized electronic messages using template-based and machine-learning approaches

Abstract

This disclosure provides for systems and methods that generate personalized electronic messages for members of a networked communication service. The personalized electronic messages are generated according to commonalities between member profiles. In one approach, an electronic message template is referenced based on the commonalities. The electronic message template is populated with member profile attribute values selected from the member profiles. In another approach, a long-short term memory (LSTM) recurrent neural network (RNN) is used to generate the electronic messages. Under this approach, a sequence-to-sequence model is trained using previous electronic messages labeled with one or more member profile attributes and/or member profile attribute values. When provided with one or more member profile attribute values associated with matching member profiles, the LSTM RNN outputs a relevant and appropriate electronic message designed to create an interest in the recipient of the electronic message.