The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Apr. 20, 2021
Filed:
Mar. 09, 2016
Google Llc, Mountain View, CA (US);
Anurag Agrawal, Palo Alto, CA (US);
Anshul Kothari, Cupertino, CA (US);
Tao Huang, Cupertino, CA (US);
Girish Baliga, San Jose, CA (US);
Seung Yi, Mountain View, CA (US);
Google LLC, Mountain View, CA (US);
Abstract
Methods, systems, and apparatus include computer programs encoded on a computer-readable storage medium for dynamic telephone number assignment. A method includes: providing a content item to a user device, the content item including a control for initiating a call to a content sponsor associated with the content item; assigning a telephone number from a pool to the content item; receiving a control interaction indication; facilitating a connection between the user and the content sponsor based on the interaction; storing an association between a user identifier, the telephone number, and a content sponsor identifier such that future calls from the user to the telephone number can be routed to the content sponsor, even after the telephone number has been returned to the pool; and linking a content item impression with the connection such that a report can be generated that shows an effectiveness of the content item impression.