The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Apr. 20, 2021
Filed:
Jul. 13, 2017
International Business Machines Corporation, Armonk, NY (US);
Bhavna Agrawal, Armonk, NY (US);
Nikolaos Anerousis, Chappaqua, NY (US);
Frank A. Schaffa, Hartsdale, NY (US);
Jin Xiao, Ossining, NY (US);
International Business Machines Corporation, Armonk, NY (US);
Abstract
Content is selectively provided to users of mobile devices within a venue including an on-site wireless network. User authorization requests and/or user account registration data are transmitted to the on-site wireless network from mobile devices within the venue. Attributes such as user interests and professions, which comprise inferred user profiles, are obtained using the network traffic data. Identities of mobile devices are established based on a combination including two or more of network identifiers, mobile device signatures, and browser signatures. The inferred user profiles are correlated with the mobile device identities. The inferred user profiles are aggregated into user profile groups and then matched with a content provider's intended target profiles. Content is transmitted to the mobile devices corresponding to the intended target profiles and based on correlation of the inferred user profiles with identities of the devices. Inferred user profiles may be verified using social and/or geographical data.