The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Apr. 13, 2021
Filed:
Apr. 10, 2020
Microsoft Technology Licensing, Llc, Redmond, WA (US);
Qing Duan, Santa Clara, CA (US);
Qingyun Wan, Sunnyvale, CA (US);
Microsoft Technology Licensing, LLC, Redmond, WA (US);
Abstract
Techniques for user-defined quality control of resource usage are provided. In one technique, resource split data is received that indicates a split of a total resource amount that is associated with a content delivery campaign. In response, based on the split, a first resource amount and a second resource amount is determined, each a subset of the total resource amount. The first resource amount is associated with a first utilization strategy and a first mapping function and the second resource amount is associated with a second utilization strategy and a second mapping function. In response to receiving a request from a client device, an entity of the client device is determined and associated with the first mapping function. A quality score of the entity is determined and, based on the first mapping function and the quality score, an adjustment factor is determined. A content item selection event is conducted based on the adjustment factor.