The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.

The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.

Date of Patent:
Apr. 13, 2021

Filed:

Dec. 16, 2019
Applicant:

The Trade Desk, Inc., Ventura, CA (US);

Inventors:

Dennis Cheung, Belmont, CA (US);

Konstantinos Karampelas, London, GB;

Alexander L. Schaefer, Boulder, CO (US);

Oliver J. S. Sourbut, Bath, GB;

Assignee:

The Trade Desk, Inc., Ventura, CA (US);

Attorney:
Primary Examiner:
Int. Cl.
CPC ...
G06F 9/46 (2006.01); G06F 9/50 (2006.01); G06F 11/30 (2006.01); G06F 9/48 (2006.01);
U.S. Cl.
CPC ...
G06F 9/5027 (2013.01); G06F 9/4837 (2013.01); G06F 9/5016 (2013.01); G06F 11/3006 (2013.01); G06F 2209/503 (2013.01);
Abstract

This disclosure is directed to systems and methods for determining target allocation parameters for initiating targeted communications in complex computing networks, which may be associated with the allocation of allocatables in execution events over a first period of time. The systems and methods may include receiving a desired allocation; determining a first instantaneous available allocation at a first time; generating an allocation graph for a second period comprising the first time; determining a second instantaneous available allocation at a second time; determining a remaining available allocation at the second time, based on the allocation graph and the second instantaneous available allocation; and determining one or more target allocation parameters for initiating a targeted communication to a computing device during at least a portion of a third period of time between the second time and the third time.


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