The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Apr. 06, 2021
Filed:
Nov. 13, 2018
Adobe Inc., San Jose, CA (US);
Trevor Paulsen, Lehi, UT (US);
Ivan Andrus, Saratoga Springs, UT (US);
Vladislav Turchenko, Cottonwood Heights, UT (US);
Dirk DeHart, Provo, UT (US);
David Wilcox, Lehi, UT (US);
Brian Jarvis, Orem, UT (US);
ADOBE INC., San Jose, CA (US);
Abstract
The present disclosure relates to performing attribution channel modeling in real time using touchpoint data that corresponds to a user-specified set of channels and is retrieved from a database using a user-specified attribution model. For example, in one or more embodiments, a system stores raw data in an attribution database that comprises an aggregator and a plurality of nodes. In particular, each node stores touchpoint data associated with a different user. Upon receiving a query, the system can, in real time, retrieve subsets of the touchpoint data that corresponds to a user-defined set of distribution channels in accordance with a user-specified attribution model. The system then combines the subsets of touchpoint data using the aggregator and generates the digital attribution report using the combined data.