Hybrid entity matching to drive program execution

Abstract

In an embodiment, the disclosed technologies include receiving a set of digital inputs; where the set of digital inputs includes a candidate entity-member entity pair that includes candidate entity data and member entity data; where the member entity data has been extracted from a node of an online service; where an exact match has not been found between the candidate entity data and the member entity data; in response to the set of digital inputs, outputting models of the candidate entity data and the member entity data, respectively; where the models indicate weight values assigned to text in the candidate entity data and weight values assigned to text in the member entity data, respectively; calculating a similarity score using the models; in response to the similarity score matching a threshold, inputting the candidate entity-member entity pair to a classifier to produce a classification; where the classifier uses a machine learning model that has been trained using features derived from previously-analyzed candidate entity-member entity pairs; where the classification indicates a mathematical likelihood that a match has been found between the candidate entity data and the member entity data.