Computer-implemented methods and regulated gaming machines configured for coordinated placement of ads

Abstract

A computer-implemented method may comprise providing an electronic gaming machine (EGM) in a casino, the EGM comprising at least one processor, a display and an input interface. The EGM may be configured to generate a virtual game play environment enabling wager-based game play by a player using the input interface. A computing device may be disposed within the enclosure of the EGM, the computing device being separate from and unconnected to the at least one processor and the input interface of the EGM. The computing device may be further configured to periodically couple to a wireless network and request content that is unrelated to the virtual game play environment or the wager-based game play. The processor(s) of the EGM may be configured to control a first portion of the display of the EGM the computing device may be configured to control a second portion of the display of the EGM. Content may be requested and downloaded over the wireless network by the computing device, which content may be displayed on the second portion of the display only. The virtual game environment may be displayed in the first portion of the display of the EGM using the processor(s) and game play may be enabled and wagers placed within the displayed virtual game play environment through the user interface.