The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Mar. 30, 2021
Filed:
Jun. 13, 2016
International Business Machines Corporation, Armonk, NY (US);
Karan Ahuja, Yorktown Heights, NY (US);
Kuntal Dey, New Delhi, IN;
Seema Nagar, Bangalore, IN;
Roman Vaculin, Bronxville, NY (US);
INTERNATIONAL BUSINESS MACHINES CORPORATION, Armonk, NY (US);
Abstract
An advertisement remarketing method, system, and non-transitory computer readable medium, include a gaze tracking circuit configured to track a gaze of a user relative to a plurality of advertisements displayed on content-serving devices to determine a focus level of the user with respect to each of the plurality of advertisements, a list creating circuit configured to create a plurality of ranked lists ranking the focus level of the user for each of the plurality of advertisements, each of the plurality of ranked lists corresponding to a different content-serving device of the content-serving devices, and a remarketing circuit configured to remarket advertisements to the user on a user device based on the plurality of ranked lists.