The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.

The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.

Date of Patent:
Mar. 30, 2021

Filed:

Nov. 06, 2018
Applicant:

Taboola.com Ltd, Ramat Gan, IL;

Inventors:

Lior Golan, Tel Aviv, IL;

Eilat Lev-Ari, Tel-Aviv, IL;

Hanan Lifshitz, Tel-Aviv, IL;

Assignee:

TABOOLA.COM LTD., Ramat Gan, IL;

Attorney:
Primary Examiner:
Int. Cl.
CPC ...
G06Q 30/00 (2012.01); G06Q 30/02 (2012.01); H04L 29/08 (2006.01);
U.S. Cl.
CPC ...
G06Q 30/0246 (2013.01); G06Q 30/0241 (2013.01); G06Q 30/0243 (2013.01); G06Q 30/0248 (2013.01); H04L 67/22 (2013.01);
Abstract

The presently disclosed subject matter includes a computer-implemented method and system of automatically generating quality scores in a content distribution system; the content distribution system enables the presentation of (digital) content on a display device of computer devices that enable users to engage with the presented content. The quality scores enable to detect and mitigate intent-less (e.g. fraudulent or low quality) user engagements with the user interface in the content distribution system. According to one example, the presently disclosed subject matter enables identification and mitigation of cyber theft in the form of engagement fraud in the content distribution system.


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