The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Mar. 30, 2021
Filed:
Feb. 23, 2016
Rajeev Sharma, State College, PA (US);
Rajeev Sharma, State College, PA (US);
VideoMining Corporation, State College, PA (US);
Abstract
A method and system for determining the hierarchical purchase decision process of a shopper in front of a product category in a retail store. Shopping consideration and the decision path the shopper can be obtained by combining behavior data with the category layout and transaction data. The hierarchical decision process can be determined based on observed actual in-store purchase behavior using a set of video cameras and processor implemented instructions for extracting the sequence and timing of the shopper's decision process. The hierarchical decision process, obtained by the clustering of shopper behavior data over multiple shopping trips, can not only identify the sequence of the decision, but can also quantify the volume of shopping trips at each level in the decision process and the amount of time spent by the shopper for making each decision. The decisions of the shopper for each product group can be captured down to the product attribute level. Such in-depth understanding can provide a picture of the relative importance of each product attribute in the purchase decision process, and can help retailers personalize targeted messaging to the shopper.