The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Mar. 23, 2021
Filed:
Mar. 04, 2019
Facebook, Inc., Menlo Park, CA (US);
Tirunelveli R. Vishwanath, Sunnyvale, CA (US);
Vijaye Ganesh Raji, Redmond, WA (US);
Facebook, Inc., Menlo Park, CA (US);
Abstract
An online system stores information identifying interactions by online system users with content provided by a third party system. The third party system includes a tracking mechanism in content that specifies one or more interactions with the content. When a user performs a specified interaction with the content via a client device, the tracking mechanism communicates information describing the performed interaction from the client device to the online system. The online system retrieves information identifying the user from the client device and stores the information describing the performed interaction in association with the information identifying the user. The third party system requests the online system generate content for presentation to the user, and the online system identifies content provided by the third party system with which additional users having at least a threshold measure of similarity to the user interacted to present to the user.