The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Mar. 23, 2021
Filed:
Sep. 27, 2018
Microsoft Technology Licensing, Llc, Redmond, WA (US);
Shaunak Chatterjee, Sunnyvale, CA (US);
Ajith Muralidharan, Sunnyvale, CA (US);
Viral Gupta, Sunnyvale, CA (US);
Yijie Wang, Sunnyvale, CA (US);
Deepak Agarwal, Sunnyvale, CA (US);
Microsoft Technology Licensing, LLC, Redmond, WA (US);
Abstract
In an example embodiment, a machine learned model is used to determine whether to send a notification for a feed object to a user. This machine learned model is optimized not just based on the likelihood that the notification will cause the user to interact with the feed object, but also the likely short-term and long-term impacts of the user interacting with the feed object. This machine learned model factors in not only the viewer's probability of immediate action, such as clicking on a feed object, but also the probability of long-term impact, such as the display causing the viewer to contribute content to the network or the viewer's response encouraging more people to contribute content to the network. As such, the machine learned model is optimized not just on notification interactivity but also on feed objects interactivity.