The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Mar. 16, 2021
Filed:
Sep. 25, 2018
Microsoft Technology Licensing, Llc, Redmond, WA (US);
Jinyun Yan, Sunnyvale, CA (US);
Yuan Gao, Sunnyvale, CA (US);
Shaunak Chatterjee, Sunnyvale, CA (US);
Gaurav Chandalia, Fremont, CA (US);
Birjodh S. Tiwana, Dublin, CA (US);
Microsoft Technology Licensing, LLC, Redmond, WA (US);
Abstract
Techniques for varying content item density are provided. A first minimum gap value is stored that dictates how close two content items of a first type may appear in a content item feed that contains content items of multiple types that includes the first type and a second type. The first minimum gap value is used to place content items in a first set of content item feeds. For each content item feed of the first set of content item feeds, performance data that indicates how well content items of the first type perform in the content item feed is generated. Based on the performance data and the first minimum gap value, a second minimum gap value that is different than the first minimum gap value is generated. The second minimum gap value is used to place content items in a second plurality of content item feeds.