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The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.

The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.

Patent No.:

US 10950273 B1

PDFFull Text
Date of Patent:
Mar. 16, 2021

Filed:

Apr. 24, 2017

Distributed scalable media environment for advertising placement in movies

Applicant:

Open Text SA Ulc, Halifax, CA;

Inventor:

Thomas S. Gilley, New York, NY (US);

Assignee:

Open Text SA ULC, Halifax, CA;

Attorney:

Sprinkle IP Law Group

Primary Examiner:

Eric R Netzloff

Int. Cl.
CPC ...
G06F 3/048 (2013.01); G06Q 20/02 (2012.01); G11B 27/034 (2006.01); G06Q 30/02 (2012.01); G11B 27/036 (2006.01); G11B 27/34 (2006.01); H04N 5/272 (2006.01); H04N 5/765 (2006.01); H04N 5/77 (2006.01); H04N 7/173 (2011.01); H04N 21/2225 (2011.01); H04N 21/2343 (2011.01); H04N 21/2543 (2011.01); H04N 21/2547 (2011.01); H04N 21/2743 (2011.01); H04N 21/4143 (2011.01); H04N 21/4223 (2011.01); H04N 21/426 (2011.01); H04N 21/4402 (2011.01); H04N 21/472 (2011.01); H04N 21/81 (2011.01); H04N 21/854 (2011.01); H04N 5/76 (2006.01); H04N 5/93 (2006.01); G11B 27/031 (2006.01); H04N 5/262 (2006.01); H04N 21/234 (2011.01); G11B 20/10 (2006.01); H04N 21/61 (2011.01); H04N 5/775 (2006.01);
U.S. Cl.
CPC ...
G11B 27/034 (2013.01); G06Q 30/02 (2013.01); G06Q 30/0273 (2013.01); G06Q 30/0277 (2013.01); G11B 20/10527 (2013.01); G11B 27/031 (2013.01); G11B 27/036 (2013.01); G11B 27/34 (2013.01); H04N 5/262 (2013.01); H04N 5/272 (2013.01); H04N 5/765 (2013.01); H04N 5/7605 (2013.01); H04N 5/77 (2013.01); H04N 5/93 (2013.01); H04N 7/17318 (2013.01); H04N 21/2225 (2013.01); H04N 21/2343 (2013.01); H04N 21/23424 (2013.01); H04N 21/234309 (2013.01); H04N 21/2543 (2013.01); H04N 21/2547 (2013.01); H04N 21/2743 (2013.01); H04N 21/4143 (2013.01); H04N 21/4223 (2013.01); H04N 21/42646 (2013.01); H04N 21/4402 (2013.01); H04N 21/440218 (2013.01); H04N 21/47202 (2013.01); H04N 21/6125 (2013.01); H04N 21/812 (2013.01); H04N 21/854 (2013.01); G11B 2020/10537 (2013.01); G11B 2220/2562 (2013.01); H04N 5/772 (2013.01); H04N 5/775 (2013.01); Y10S 715/972 (2013.01);
Abstract

A method of placing an ad in a video in an original format may include producing a transcoded video in a proxy format which is a representation of frames of the video in the original format. The transcoded video in the proxy format is convertible to other formats for output. The method may include selecting the ad from a set of ads, selecting a location within a frame of the transcoded video where the ad is to be placed, selecting frames of the transcoded video where the ad is to be placed, placing a placeholder in the transcoded video in the selected frames at the selected location, and storing the transcoded video in the proxy format. When the transcoded video is presented to a user on a display device, the selected ad is inserted in place of the placeholder.

Find Patent Forward Citations

Gilley, Thomas. (2021). Distributed scalable media environment for advertising placement in movies (U.S. Patent No. 10950273). U.S. Patent and Trademark Office. https://idiyas.com/patent/badge/10950273

Data source: USPTO (United States Patent and Trademark Office) public patent records. Weekly synchronization. How IDiyas builds this profile

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