Method, apparatus, and computer program product for performing a rules-based determination on the suppression of an electronic presentation of an item

Abstract

Provided herein are systems, methods and computer readable media for determining whether to suppress presentation of a promotion from a promotion program in an electronic correspondence to a consumer. An example system may performing operations comprising receiving a set of promotions selected for presentation to the consumer in the electronic correspondence, each promotion respectively associated with a promotion score representing an estimated acceptance of the associated promotion by the consumer, determining, using a rules-based filter comprising a set of rules, whether to modify the promotion score, including geofencing data and the consumer's previous promotion purchasing history, in an instance in which the promotion score is modified, determining whether to suppress presentation of the promotion in the electronic correspondence based at least in part on the modified promotion score.