Tracking interactions with a software platform and identifying underutilization of software platform features in a specific deployment

Abstract

Techniques for tracking software platform utilization by a plurality of entities are described herein. In an embodiment, a management computer system stores first entity data defining a first entity and associating the first entity with a plurality of first accounts, the first entity having access to the management computer system programmed which provides options for performing a plurality of tasks. The management computer system tracks a first plurality of interactions with the management computer system that are performed by each of the plurality of first accounts. The management computer system stores first interaction data defining one or more aspects of interaction with the management computer system that are performed by each of the plurality of first accounts. The management computer system stores second entity data defining a plurality of second entities and associating each of the plurality of second entities with a plurality of second accounts. The management computer system tracks a second plurality of interactions with the management computer system that are performed by each of the plurality of second accounts. The management computer system stores second interaction data defining the one or more aspects of interaction with the management computer system performed by each of the plurality of second accounts. The management computer system computes one or more first metrics for the first entity based, at least in part, on the tracked first interaction data. The management computer system computes one or more second metrics for the plurality of second entities based, at least in part, on the tracked second interaction data. The management computer system generates a display comprising a comparison between the one or more first metrics for the first entity and the one or more second metrics for the plurality of second entities.