The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.

The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.

Date of Patent:
Mar. 09, 2021

Filed:

Sep. 05, 2019
Applicant:

Facebook, Inc., Menlo Park, CA (US);

Inventors:

Fernando Jorge de Almeida da Silva, London, GB;

Martin Rehwald, Mountain View, CA (US);

Kostyantyn Fomin, San Francisco, CA (US);

Pradeep Kumar Sharma, Fremont, CA (US);

Andrew Alexander Birchall, San Francisco, CA (US);

Assignee:

Facebook, Inc., Menlo Park, CA (US);

Attorney:
Primary Examiner:
Int. Cl.
CPC ...
H04L 12/58 (2006.01); H04L 29/08 (2006.01); G06Q 30/02 (2012.01); G06F 21/55 (2013.01); H04W 4/21 (2018.01); G06Q 50/00 (2012.01); H04W 4/12 (2009.01); H04W 4/33 (2018.01);
U.S. Cl.
CPC ...
H04L 51/066 (2013.01); G06F 21/552 (2013.01); G06Q 30/02 (2013.01); G06Q 30/0269 (2013.01); G06Q 50/01 (2013.01); H04L 51/32 (2013.01); H04L 67/306 (2013.01); H04W 4/21 (2018.02); H04L 67/20 (2013.01); H04W 4/12 (2013.01); H04W 4/33 (2018.02);
Abstract

In one embodiment, a method includes accessing a notification to be sent to a user, where the notification has a context. The method also includes sending a request to a history service for historical notification data associated with the user with respect to the context of the notification and a ranking of the notification where the ranking indicates a probability of the user interacting with the notification. The method also includes receiving the historical notification data and the ranking from the history service. Moreover, the method also includes determining a delivery policy to apply to the notification based at least in part on the context of the notification, the historical notification data, and the ranking. Furthermore, the method also includes applying the delivery policy to the notification to be sent to the user.


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