The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Mar. 09, 2021
Filed:
Oct. 30, 2018
The Nielsen Company (Us), Llc, New York, NY (US);
Chad A. Hage, Clearwater, FL (US);
The Nielsen Company (US), LLC, New York, NY (US);
Abstract
Methods and apparatus to identify a type of media presented by a media player are disclosed herein. Example apparatus disclosed herein include an image analyzer to process an image taken of a media player application to determine whether an appearance characteristic of a user-selectable media application control of the media player application indicates the user-selectable media application control is able to be manipulated while media is presented by the media player application. Disclosed example apparatus further include a media type analyzer to determine at least one of the media is not an advertisement or the media does not include an advertisement when the appearance characteristic indicates the user-selectable media application control is able to be manipulated, and determine at least one of the media is an advertisement or the media includes an advertisement when the appearance characteristic indicates the user-selectable media application control is not to be manipulated.