The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.

The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.

Date of Patent:
Mar. 02, 2021

Filed:

Mar. 11, 2020
Applicant:

Fmr Llc, Boston, MA (US);

Inventors:

Neha Dave, Bengaluru, IN;

Samir Kakkar, Bangalore, IN;

Vijai Kishan Radhakrishnan, Bangalore, IN;

Nilesh Goel, Kolkata, IN;

Mandeep Makkar, Bangalore, IN;

Joseph Menezes, Bengaluru, IN;

Diksha Arora, Kurukshetra, IN;

Assignee:

FMR LLC, Boston, MA (US);

Attorney:
Primary Examiner:
Int. Cl.
CPC ...
H04M 1/725 (2006.01); G06F 16/906 (2019.01); H04N 21/81 (2011.01); G06F 16/909 (2019.01);
U.S. Cl.
CPC ...
H04M 1/72569 (2013.01); G06F 16/906 (2019.01); G06F 16/909 (2019.01); H04M 1/72572 (2013.01); H04N 21/8126 (2013.01);
Abstract

Methods and apparatuses are described for generating and displaying custom-selected content for a mobile application. A mobile device captures a request to launch an application and determines content cards eligible to be displayed. A user-specific content classification model is generated for selecting one of the content cards to be displayed, where the mobile device identifies historical usage characteristics and transmits the historical usage characteristics to a server, which generates the user-specific content classification model based upon the historical usage characteristics and transmits the user-specific content classification model to the mobile device. The mobile device executes the user-specific content classification model to select one or more content cards to be displayed and launches the application to display the selected content cards.


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