The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Mar. 02, 2021
Filed:
Sep. 14, 2018
System and method for identifying true customer on website and providing enhanced website experience
Airbnb, Inc., San Francisco, CA (US);
Richard A. Gebhardt, Durham, NC (US);
ChunHui Y. Higgins, Raleigh, NC (US);
William P. Higgins, Durham, NC (US);
Christopher A. Maul, Wake Forest, NC (US);
Deanna M. Shaw, San Martin, CA (US);
Airbnb, Inc., San Francisco, CA (US);
Abstract
A method for identifying a user of a website as a potential customer and presenting the potential customer with enhanced website content includes: identifying that a user has landed on the website; identifying a user traffic-source; determining if the identified traffic-source matches a traffic-source in a list of customer-based reference traffic-sources; identifying a specific user behavior pattern on the website; determining if the identified specific user behavior pattern matches a behavior pattern from a list of customer-based reference behavior patterns; identifying the user as a potential customer if the identified traffic-source matches a traffic-source in a list of reference traffic sources and the identified specific user behavior pattern matches a behavior pattern from a list of reference behavior patterns; and displaying enhanced content tailored to the potential customer based upon the specific user behavior pattern or excluding display of enhanced content to the user if not a potential customer.