The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Feb. 23, 2021
Filed:
Apr. 12, 2016
Verizon Patent and Licensing Inc., Basking Ridge, NJ (US);
Nathan James Edwards, Lehi, UT (US);
David Frederick Brueck, Saratoga Springs, UT (US);
Verizon Digital Media Services Inc., Dulles, VA (US);
Abstract
Server side content impression progression tracking is performed using ping triggers and pings. A server generates ping triggers for content based on an impression list from a configuration provided by the content originator. The server sets different times at which the ping triggers are to fire during content playback. When media playback on a client reaches a time set for a ping trigger, the ping trigger causes the client to return a ping to the server to indicate that playback has reached the designated time. In this manner, the pings granularly track content viewership on different clients, wherein the granular tracking measures not only whether content was viewed or not, but also how much of the content was viewed. Subsequent content to a particular client can be customized based on preferences derived from pings tracked from the particular client.