The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Feb. 23, 2021
Filed:
Aug. 13, 2012
John S. Penberthy, Croton on Hudson, NY (US);
Simon A. Assaad, Far Hills, NJ (US);
David V. Carson, Westport, CT (US);
Bradley G. Johnson, Brooklyn, NY (US);
John S. Penberthy, Croton on Hudson, NY (US);
Simon A. Assaad, Far Hills, NJ (US);
David V. Carson, Westport, CT (US);
Bradley G. Johnson, Brooklyn, NY (US);
NYTELL SOFTWARE LLC, Wilmington, DE (US);
Abstract
A system and method for selecting portions of content, and media content sets to be delivered over a packet based network is provided. The selected portions of content (such as a web page) may be keywords such as a word or a group of words. The media content sets may include one or more of video content (that may include an audio portion), audio content, graphics, images, or other multimedia or single media content. The media content set may include advertising, informational, business, educational, governmental, institutional, customized (e.g., personalized) content and/or other content. According to an example embodiment, the present invention provides a heuristic model employing a piece-wise linear optimization function to select keywords and the media content sets for delivery by a media delivery provider.