The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.

The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.

Date of Patent:
Feb. 16, 2021

Filed:

Jan. 31, 2019
Applicant:

Salesforce.com, Inc., San Francisco, CA (US);

Inventors:

Joy Mustafi, Hyderabad, IN;

Rajdeep Dua, Hyderabad, IN;

Assignee:

salesforce.com, inc., San francisco, CA (US);

Attorneys:
Primary Examiner:
Int. Cl.
CPC ...
G06Q 30/02 (2012.01); G06K 9/62 (2006.01); G06N 20/00 (2019.01);
U.S. Cl.
CPC ...
G06Q 30/0282 (2013.01); G06K 9/6218 (2013.01); G06N 20/00 (2019.01);
Abstract

The system and methods of the disclosed subject matter provide a hybrid machine learning approach for recommending items that a consumer should be shown as a next best offer. The recommendation may be based on the consumer's previous behavior, other consumers' previous behavior, and the consumer's profile. The system and methods may cluster an input dataset using an unsupervised clustering engine. The dataset output from the unsupervised clustering engine may be subsequently provided to the input of a supervised machine learning engine to generate a rules-based model. The system and methods may use the rules-based model to subsequently cluster new user data and generate recommendations based on the user's assigned cluster.


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