Creating targeted content based on detected characteristics of an augmented reality scene

Abstract

This disclosure generally covers systems and methods that identify objects within an augmented reality ('AR') scene (received from a user) to gather information concerning the user's physical environment or physical features and to recommend products. In particular, the disclosed systems and methods detect characteristics of multiple objects shown within an AR scene received from a user and, based on the detected characteristics, select products to recommend to the user. When analyzing characteristics, in some embodiments, the disclosed systems and methods determine visual characteristics associated with the real object or virtual object, such as color or location of an object. The disclosed systems and methods, in some embodiments, then select an endorsed product to recommend for use with the real object—based on the determined visual characteristics—and create a product recommendation that recommends the endorsed product.