The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Feb. 16, 2021
Filed:
Jan. 29, 2018
Facebook, Inc., Menlo Park, CA (US);
Chaochao Cai, Bellevue, WA (US);
Goran Predovic, Redmond, WA (US);
Liang Xu, Bellevue, WA (US);
Qing Li, Medina, WA (US);
Logan Michael Gore, Seattle, WA (US);
Facebook, Inc., Menlo Park, CA (US);
Abstract
A method for providing content items to one or more client devices associated with at least one unresolved identifier. An unresolved identifier defines a context in which a client device accesses one or more online systems, the context not determined to be associated with a specific user. The method comprises identifying a set of unresolved identifiers, and identifying information describing one or more access events associated with each unresolved identifier. For each pair of unresolved identifiers, a similarity score for the pair is determined based on the identified information. Responsive to the similarity score exceeding a threshold similarity score, the pair of unresolved identifiers is clustered, the clustering indicating a prediction that the pair of unresolved identifiers are associated with a common user. Based on this clustering, a content item is displayed on or more user devices associated with at least one unresolved identifier of the set of unresolved identifiers.