The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Feb. 02, 2021
Filed:
Jan. 11, 2017
Facebook, Inc., Menlo Park, CA (US);
Peter Tuchen Lai, Mountain View, CA (US);
Jia Lu, Fremont, CA (US);
Selena Menglu Wang, San Jose, CA (US);
FACEBOOK, INC., Menlo Park, CA (US);
Abstract
An exemplary method of providing content to users of a social networking service includes determining user-traffic patterns during respective periods of time for a plurality of users on a social networking service in a geographic region. The user-traffic patterns including a first user-traffic pattern during a first period of time. The method further includes selecting a first set of users from the plurality of users in the geographic region to receive personalized content. The personalized content is personalized for respective users in the first set of users. The method further includes setting a first distribution rate for the personalized content during the first period of time based at least in part on the first user-traffic pattern and providing the personalized content to client devices of respective users in the first set of users in accordance with the first distribution rate during the first period of time.