The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Feb. 02, 2021
Filed:
Dec. 10, 2018
The Nielsen Company (Us), Llc, New York, NY (US);
Tamara Gaffney, Belmont, CA (US);
Kanishka Agarwal, San Francisco, CA (US);
THE NIELSEN COMPANY (US), LLC, New York, NY (US);
Abstract
An example apparatus includes a memory to store a usage profile representative of actual portable device usage by persons having similar usage characteristics, the usage profile indicative of accesses to different types of media. The example apparatus further includes a processor to control at least one of a portable device or an emulator to access at least one of media or data when the processor simulates usage of the portable device based on the accesses to the different types of media indicated in the usage profile, detect an advertisement presented via the portable device or the emulator in response to the simulated usage of the portable device, and generate information about portable device advertising based on the detected advertisement.
Data source: USPTO (United States Patent and Trademark Office) public patent records. Weekly synchronization. How IDiyas builds this profile