The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Feb. 02, 2021
Filed:
Jul. 31, 2018
The Nielsen Company (Us), Llc, New York, NY (US);
Albert R. Perez, San Francisco, CA (US);
Josh Gaunt, Sunnyvale, CA (US);
The Nielsen Company (US), LLC, New York, NY (US);
Abstract
An example includes generating a first model based on reference demographic data corresponding to panelists, and based on second demographic data and behavioral data from a database proprietor that is separate from a first entity, the reference demographic data collected from the panelists by the first entity, and the second demographic data and the behavioral data corresponding to ones of the panelists having user accounts with the database proprietor; analyzing an output of the first model including the second demographic data partitioned into a plurality of nodes, each node representing a respective subset of the second demographic data; redistributing some of the second demographic data between some of the nodes to generate a second model; applying the second model to third demographic data of the database proprietor; and determining whether to adjust at least some of the third demographic data based on an output of the second model.