The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.

The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.

Date of Patent:
Jan. 26, 2021

Filed:

Oct. 17, 2017
Applicant:

Criteo SA, Paris, FR;

Inventors:

Sami Touil, Paris, FR;

Hugo Kaczmarek, Paris, FR;

Thomas Delayen, Chaville, FR;

Assignee:

Criteo SA, Paris, FR;

Attorney:
Primary Examiner:
Int. Cl.
CPC ...
G06Q 30/00 (2012.01); G06Q 30/02 (2012.01); G06T 11/60 (2006.01);
U.S. Cl.
CPC ...
G06Q 30/0276 (2013.01); G06Q 30/0244 (2013.01); G06Q 30/0246 (2013.01); G06Q 30/0254 (2013.01); G06Q 30/0277 (2013.01); G06T 11/60 (2013.01);
Abstract

A computer receives a request for graphical display source code for a computerized graphical advertisement display, and retrieves seed images including a plurality of seed image features. The computer generates candidate images based on the one or more seed images, where the computer alters a first aspect of a seed image to generate an altered seed image having a plurality of altered seed image features and the computer alters a second aspect of the altered seed image to generate a candidate image having a plurality of candidate image features. The computer generates candidate image scores based upon a context of the advertisement display and the plurality of candidate image features. The computer selects an image from the candidate images based on the candidate image scores and generates the graphical display source code based on the selected image, a size of the advertisement display, and display capabilities of the user device.


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