The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.

The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.

Date of Patent:
Jan. 26, 2021

Filed:

Jun. 07, 2017
Applicant:

Huawei Technologies Co., Ltd., Shenzhen, CN;

Inventors:

Yang Li, Nanjing, CN;

Huangang Pang, Nanjing, CN;

Assignee:
Attorney:
Primary Examiner:
Int. Cl.
CPC ...
G06Q 30/02 (2012.01); H04N 21/234 (2011.01); H04N 21/433 (2011.01); H04N 21/458 (2011.01); H04N 21/81 (2011.01);
U.S. Cl.
CPC ...
G06Q 30/0255 (2013.01); G06Q 30/0277 (2013.01); H04N 21/23424 (2013.01); H04N 21/4331 (2013.01); H04N 21/4333 (2013.01); H04N 21/458 (2013.01); H04N 21/812 (2013.01);
Abstract

A method includes obtaining, by a terminal, first advertisement information of a current to-be-played advertisement and second advertisement information of a predicted future to-be-played advertisement, where the first advertisement information is used to indicate a characteristic attribute of a to-be-played advertisement currently displayed on the terminal, and the second advertisement information is used to indicate a characteristic attribute of a to-be-played advertisement to be displayed on the terminal in the future. The method further includes obtaining, by the terminal, a first advertisement creative of the current to-be-played advertisement based on the first advertisement information. The method further includes obtaining, by the terminal, a second advertisement creative of the future to-be-played advertisement based on the second advertisement information. The method further includes separately displaying, by the terminal, the first advertisement creative and the second advertisement creative.


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