The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Jan. 26, 2021
Filed:
Aug. 30, 2016
International Business Machines Corporation, Armonk, NY (US);
Parul Arora, New York, NY (US);
Raphael Ezry, New York, NY (US);
Munish Goyal, Yorktown Heights, NY (US);
Jingzi Tan, Chicago, IL (US);
INTERNATIONAL BUSINESS MACHINES CORPORATION, Armonk, NY (US);
Abstract
Methods, computer program products, and systems are presented. The methods include, for instance: identifying a target customer population of a series product and dividing into segments by customer behaviors relevant to adoption of and compliance to a series of purchases of the series product. A marketing campaign strategy for each segment is devised and executed, and adoption rate and compliance rate is predicted by analytical modeling and later evaluated by actual sales data. Parameters used in predicting the adoption rate and the compliance rate are adjusted for accuracy.